What is digital signage and why your business needs it
An introduction to digital signage, what it is, how it works and when a screen network is worth the investment for a small business.
· 1 min read
Digital signage is the use of screens to display content such as menus, promotions, announcements, wayfinding or live information. Unlike printed posters, the content can be changed in seconds from a computer or phone, and the same screen can show several messages over the course of a day.
How it works
A typical setup has three parts: the display, a small media player that drives it, and a content management system where you build and schedule playlists. Many businesses start with one screen and add more once they see the results.
Where it helps most
- Cafes and restaurants promoting specials and changing menus
- Gyms showing timetables and member updates
- Offices displaying meeting rooms, news and visitor information
- Retail stores highlighting new stock and offers
Is it worth the cost?
The cost depends on the number of screens, the quality of the hardware and whether you install it yourself. The return usually comes from keeping information current without reprinting, and from showing offers at the moment customers are deciding what to buy.
Get it installed properly
A signage network is only as reliable as its wiring, mounting and network connection. An AV technician with digital signage experience can plan the placement, set up the players and leave you with a simple process for updating content.
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